Digital Marketing in india

Digital marketing is the buzz in the town since some time now. Digital Marketing in India has earned a lot of fame in the offshore market as well for its quality of work and the punctuality of delivering the service. From a survey, it was depicted that businesses are spending 2.5 % of the revenue on different innovative marketing strategies of which Digital Marketing is one which is supposed to increase by 9% by 2014.

Google, the largest data mover on earth, says that Digital Media is the right platform for data sharing and hence it brightens the aspect of spreading awareness of a service or product. Digital marketing covers a wide range of services which helps businesses grow in popularity within the cyber kingdom. The services include:

·         Ads of the company through TV, Bill Boards.

·         Information related to the company being shared through sms and emails.

·         Spreading information through internet.

Of all these, the widely used and the most beneficial of them all is the information sharing through Internet. People are spending more time in internet and have more trust on the word of mouth. Thus businesses now find it easy to showcase themselves and their company over the web space. Thus the Digital Marketing services came into being.  India being the hot favorite for the Digital Marketing services among all the countries of the globe, several new companies related to the same have ventured into the market to make their own space. Online Digital Marketing comprises of the following services

·         Search Engine Optimization (SEO)

·         Search Engine Marketing (SEM)

·         Social Media Optimization (SMO)

·         Social Media Marketing (SMM)

All these services tend to spread the visibility of the company across all the search engines and social media. In the current state of affairs, what we see is that, when people look for any information, they do a detailed search on search engines. And it is a general tendency that they look for information only in the first page of the search engine Result Pages (SERPs). Therefore, for a company to pull the attention of potential customers, it is important to get listed on the first page. The Digital Marketing companies put all efforts to get their customers listed on the first page to bring them under the focus of potential leads.

Digital Marketing in India always come up with more innovative ways to bring up the company’s identity from scratch to first page ranking. This has brought several projects from USA, UK and Australia to India who want their company to be present across the web space.