Digital marketing
is the buzz in the town since some time now. Digital Marketing in India has earned a lot of fame in the offshore
market as well for its quality of work and the punctuality of delivering the service.
From a survey, it was depicted that businesses are spending 2.5 % of the
revenue on different innovative marketing strategies of which Digital Marketing
is one which is supposed to increase by 9% by 2014.
Google, the largest data mover on earth, says that Digital
Media is the right platform for data sharing and hence it brightens the aspect
of spreading awareness of a service or product. Digital marketing covers a wide range of services which helps
businesses grow in popularity within the cyber kingdom. The services include:
·
Ads of the company through TV, Bill Boards.
·
Information related to the company being shared
through sms and emails.
·
Spreading information through internet.
Of all these, the widely used and the most beneficial of
them all is the information sharing through Internet. People are spending more
time in internet and have more trust on the word of mouth. Thus businesses now
find it easy to showcase themselves and their company over the web space. Thus
the Digital Marketing services came
into being. India being the hot favorite
for the Digital Marketing services
among all the countries of the globe, several new companies related to the same
have ventured into the market to make their own space. Online Digital Marketing comprises of the following
services
·
Search Engine Optimization (SEO)
·
Search Engine Marketing (SEM)
·
Social Media Optimization (SMO)
·
Social Media Marketing (SMM)
All these services tend to spread the visibility of the
company across all the search engines and social media. In the current state of
affairs, what we see is that, when people look for any information, they do a
detailed search on search engines. And it is a general tendency that they look
for information only in the first page of the search engine Result Pages (SERPs).
Therefore, for a company to pull the attention of potential customers, it is
important to get listed on the first page. The Digital Marketing companies put all efforts to get their customers
listed on the first page to bring them under the focus of potential leads.
Digital Marketing in
India always come up with more innovative ways to bring up the company’s
identity from scratch to first page ranking. This has brought several projects
from USA, UK and Australia to India who want their company to be present across
the web space.
